Impose Magazine featured Loi Loi's new video, "You May Be," directed by Jen Meller:
Pushing past the dismantled kings & their thrones of phallocentric fallacies—Loi Loi shakes up their world to help others realize the self-evident truths of self-care, self-esteem, self-sufficiency & securities for a brighter future for femmes & non-binary identifying folks.
Jen Meller’s video for Loi Loi’s “You May Be” is centered around a blood red noir motif concept created by Li Lascio where they take the audience to an ominous crimson bathed world of confusion & mystery. Starring alongside appearances from Kate Ida & Sean Barna, Kristie’s song of un-reciprocated imbalances felt in relationships on the rocks are taken to art cinema arenas of elusive expressions & affections involved in aberrated attachments. From the disco-ball walls that reflect the low-lit dark rose lights that are present throughout the entire visual; Loi Loi leads you down to an underground layer that is made up like a clandestine night club created out of the imagination from the most fearsome & fierce suspense thrillers.