New Video "You May Be" from Loi Loi

Updated: Mar 2, 2018

Impose Magazine featured Loi Loi's new video, "You May Be," directed by Jen Meller:

Pushing past the dismantled kings & their thrones of phallocentric fallacies—Loi Loi shakes up their world to help others realize the self-evident truths of self-care, self-esteem, self-sufficiency & securities for a brighter future for femmes & non-binary identifying folks.
Jen Meller’s video for Loi Loi’s “You May Be” is centered around a blood red noir motif concept created by Li Lascio where they take the audience to an ominous crimson bathed world of confusion & mystery. Starring alongside appearances from Kate Ida & Sean Barna, Kristie’s song of un-reciprocated imbalances felt in relationships on the rocks are taken to art cinema arenas of elusive expressions & affections involved in aberrated attachments. From the disco-ball walls that reflect the low-lit dark rose lights that are present throughout the entire visual; Loi Loi leads you down to an underground layer that is made up like a clandestine night club created out of the imagination from the most fearsome & fierce suspense thrillers.

Read the full interview with Kristie and check out the new video over at Impose Magazine.



BLIGHT. records was formed to proliferate forward thinking radical art and music that focuses on the exploration of challenging new forms of sonic expression. 

© 2018 by BLIGHT.Records. 

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